Top 3 Marketing Ideas for Small Business Right Now during the Pandemic

COVID-19 pandemic has shown different consequences on different people. While many people have lost their most precious thing called life; on the other hand, we can see its impact on many industries in terms of financial loss, business loss and job loss.

In such a scenario, it is obvious for small scale businesses to be insecure about their future and online marketing has become the need of the hour.  If you are in such a scenario, don’t panic. There is still hope left.

We offer you local SEO and digital marketing services to survive in this situation.

Best solutions in minimum Budget

Seeing the current scenario, many businesses are taking a step back or going off the pedal, so you can cash this opportunity in your favor by remaining in the market and offering your best services in minimum possible budget. Our team will help you achieve this in 2 ways:

1.      With our revised marketing strategies, you will not lose hold in the industry.

2.      Our professional team will help you gain new contracts or customers while retaining the old ones.

Remember, this is the time where we can apply the theory of “survival of the fittest”. So, for time being, forget about the profit. Just focus on surviving in the market without going in loss and we will definitely help you achieve this.

Find alternatives to provide your services in a different method

 As you can no longer see your customers in person, you need to check for alternative methods to deliver your products or services. For instance; local retailers can offer home delivery option to customers and for this, the digital marketing strategy you need will be provided by us.

Stay in touch with customers

Seeing today's situation customers or clients want to hear from you. So, it becomes necessary for you to continue advertising. Seeing or hearing about your updates or ads will give them a sense of security.

It's the need of the hour, you focus and value every client and acknowledge customers' concerns and priorities. You can convey about your new strategies and policies during COVID-19 situation. In this will help you connect to your customers who may ask you how you are supporting your community during this recession time or your fundraising efforts.

 

Conclusion:

This worldwide situation or crisis has made marketing mandatory for many businesses. Another reason to shift your marketing focus online in the present is that people are spending more time at home for safety purpose, and are going onto the internet more frequently. So, with our help, why not convert this situation into an opportunity and make most out of it through making some changes in your online advertising techniques.

 

The Best Free Things You Can Do in Goa

Travelling is one of the most common passions, we have and when it comes to destinations like Goa, no one would like to miss the opportunity. But many people have this question that can we travel Goa with a small budget? Then the answer is “Yes”. You read it right; you can visit the destination with a small budget too.  

So, here we will discuss about the plenty of activities to do in Goa that do not cost a single rupee.

Sun and Sand at Goa Beaches

Swimming, sunbathing, watching the sunset are some of the best things you can experience in Goa. There are numerous beaches that offer all these things without straining your wallet.

Ancient Churches

Goa is home to many churches. One of the ancient and famous churches in the city is "the Basilica of Bom Jesus” that is listed in the UNESCO World Heritage sites.

 Goa Carnival

Held in February every year, Goa Carnival is the vivacious, lively and jam-packed event. The three-day event involves parades, live bands, music, dancing troupes, sports competitions, DJ nights, fashion shows and a lot more. It is a visual treat on the streets of Goa. And yes, it is free to attend!

Night Markets

 After the sun sets, Goa comes alive. The night markets of Goa are famous and shopping is purely optional. The Saturday Night Market in Arpora and Mackies Night Bazaar in Baga are definitely worth a visit.

Tracking Trails

Enjoy the beautiful side of nature in Goa by exploring the forests of Mollem National Park around Dudhsagar Falls or you may head to Krishnapur Canyon through Bhagwan Mahavir Wildlife Sanctuary.

 

With so, many things to do that cost nothing, Goa should be your second home, and that’s possible when you have your own resort or villa there. 

Why Social Media Management Helps Your Business

In today’s world, where people want to keep themselves updated with each and every detail of what is going around them, social media platforms play an important role. Be it a small scale business, medium-size or a big brand, everyone is doing it through social media.

Even big celebrities or public figures are interacting with their fans or followers through social media platforms.  

But there are still many people who are not aware of the power of social media presence or underestimate the power of social media. So, here are a few important points that we will discuss that will help you understand what is a social media management and how it can help your business to reach new heights.

 

Helps increase brand awareness

Social media management is reaching to your target audience by creating, publishing, and analyzing content on social media platforms like Face book, Instagram, and Twitter. There you can engage with people and it can be done through many free and paid tools, as well as professional social media management services.

Stay connected

As we know it has become a kind of regular routine for many people to login to their social accounts at least once in a day, or some people do it multiple times also. In such a scenario, Social media gives you to this opportunity to connect with your target audience or customers every time they log in.

So, if you really want to make your presence time to time it becomes necessary to keep your social posts informative and interesting, so that your followers get regular updates about your product or services in their feeds that help you keep connected to them and make them stop when they’re ready to make a purchase.

Lead Generation

Through Social media, it becomes easy for your target audience or customers to express interest in your services. Lead generation is one of the most important or you may call the most beneficial aspect of social media optimization.

Helps build your reputation in the market

 As your customers start talking about your products or services, you can always pick up the positive posts and highlight them and address the negative things before it turns an issue for your reputation.

Track your competitors

It’s also important to keep an eye on your competitors and their services so that you can get an idea of what people are talking about them and this helps you improve your services also in long run. 

Reporting and analytics

Sometimes, it becomes difficult for service providers to prove return on investment (ROI). But with social media tracking and analytics tools like Google Analytics (and there are many others) you can easily keep an eye on website traffic generated from social media, conversions, email sign-ups, and ROI for both organic and paid social media campaigns.

With so many advantages, it would not be wrong to say that if you really want your business to grow faster, say a big ‘YES’ to Social Media Management.

Isn't it Right to stand for yourself?

In modern times when we have grown u reading stories of many Bravehearts like Rani Jhansi, Rani Padmavati, Draupadi, and many females or male characters who inspired us by their decision making and made a mark in the history. A question always arises that why still females or anyone who is a soft-hearted person is considered weaker 

In our society, on one hand, we worship them in form of Durga, Laxmi but on the other hand, in our daily lives, we hear many disturbing stories of domestic abuse, rapes, or sometimes more dangerous of them all that is Mental abuse. People have always tried to hide such stories or chose to keep mum either for the sake of fake society's reputation or their own personal weaknesses. 

We can't blame any particular caste, creed or sex for such things, I feel we females are somewhere responsible for this condition of womanhood. For instance, Why we teach our girls always to be patient even if something wrong happens, Why don't we teach them to differentiate between what's wrong and what's right for them. If we are against a thing, why don't we have the courage to speak for ourselves at the very moment when something wrong happens, why do we wait for years to speak or wait for a big campaign like "Me Too"  

As a woman, I feel it's our responsibility to teach our next generation to stand for themselves, be it a boy or a girl, and support other humans around us who are dealing with something tough in their life. 

A lot that has happened in past few years around me (not exactly in my life), has pushed me to ask this question that is it wrong to speak your mind or stand for yourself?

P.S.  #Sushant Singh Rajput's demise has affected me a lot as he was the first and last actor, I have loved. He was a good human as per the sources and am still not able to accept that he is gone. 

Please help people around you guys and be kind to yourself and the others.